Managing Director, Middle East @ Genesys

Mohamed Afifi is the Managing Director at Genesys in the Middle East. In his role, Mr. Afifi is responsible for overseeing Genesys operations in the region including sales , customer success , channel and field operations. He is responsible for developing and executing the company’s technology vision, strategy and go-to-market strategies to drive continued business growth.

Mr. Afifi Joined Genesys in 2008 , when he led a team of professionals who were fundamental in establishing Genesys’ Middle East operations from its regional headquarters in Dubai, the UAE. Prior to joining Genesys, Mr. Afifi served as Services Director for South Europe, Africa, Middle East and India at the Enterprise group of Alcatel-Lucent.

Prior to that, Mr. Afifi held several positions with leading multinational companies in the domain of Unified Communication, where he had held roles in IT for more than two decades. Mr. Afifi holds a Bachelor of Science in Communication & Electronics Engineering from the University of Alexandria and a Diploma in Computer Networking from Nottingham University. He has also completed several post-graduate programs at various international institutions including Harvard & Cambridge University.